Marketing Consultant
Most marketing problems are not creative problems or ad problems. They are understanding problems. I have spent years on both sides of the buy button figuring out what actually moves people.
Work With Me
Whether you are scaling a DTC brand or running a small business that needs clearer marketing direction, there is a straightforward way to work together.
For E-comm and DTC Brands
You are spending on ads but the creative is not converting the way it should. I come in as your creative director, building the angle strategy, directing your team, and making sure every dollar you spend is backed by real insight into why your customers buy.
For Small Businesses
You do not need a full agency. You need someone who can look at what you are doing, tell you what is working and what is not, and give you a clear picture of where to focus. No jargon, no fluff, just an honest look at your marketing.
How I Work
Most people skip these steps. I don't.
Not what the platform reports. Not what the brief says. I go through the comments, the customer emails, the support tickets. Real signals about what is working and what is creating friction, before touching a single ad.
Ad to landing page to checkout to post-purchase. Most problems are not where people think they are. I have found winning ads being killed by a sold-out product. I have found hate comments turning off the algorithm on the best creative. You have to look at everything.
I have used Hyros, Triple Whale, and Northbeam for years. But the real conversation is always with the CEO and CFO. What does revenue actually look like, and does it match what the dashboards are saying.
UGC without direction is a casino. Creative without strategy is expensive guessing. I build the brief, the angle, the hook, then your team or a production team executes. The thinking is the work.
Platforms
Not just Meta. Not just Google. I have bought media and built creative across all of them, which means I know what works on each platform, not just what converts on one.
Let's Talk
30 minutes. Tell me what you are working on. I will tell you what I see. No pitch, no pressure.
Book Your Free 30-Min CallFree for everyone, big brand or small business